1. It's Untouchable / "I don't even know where to start."
I hear this a lot. "Oh, I love the videos __________ posts on their social media, but I have no clue how to make them."
Anyone can develop video content. If you're feeling intimidated, start simple and try out Facebook Live. Get online, engage your audience, give them useful information pertaining to your business and explore how that impacts your reach and engagement. The more you experiment, the more you'll hone in on what works and doesn't work. You may discover a certain type of video your audience loves that surprises you (e.g., a live unboxing of new stock), and you may also discover that it's time to produce some polished, professional videos to build business. Your audience holds the gold: if you can find out what they want and provide it, you're set for success. So don't be afraid to ask them what they'd like to see from your business, brand, or organization.
2. Anyone Can Do It / "My friend just bought a camera - I don't need to hire a professional."
Notice that in the previous paragraph, I said, "anyone can develop video content," and not, "anyone can develop great video content" - meaning engaging, effective, and successful video content. Yes, you can absolutely get your friend to shoot your next video. But that doesn't mean it's going to be good.
Do you always need to hire a professional? No. Should you usually hire a professional? Yes. Even if you don't have the budget to hire a professional to develop, shoot, and edit your video, you can hugely benefit from paying one for an hour of consulting to learn how to make the most of the equipment you have, how to improve composition, how to affordably record great audio, etc.
(Hint: I'm available for these types of consultation, as well as one-on-one and group training. So don't hesitate to get in touch.)
3. It's All About Equipment / "I can't create video content because I don't have an expensive camera, a production studio, etc."
I'm a professional filmmaker, and I'm telling you, equipment isn't everything. You can have tens of thousands of dollars' worth of the latest gear and still make crappy films and video. Or you can have an iPhone and a couple extra tools and make an award-winning film, like Tangerine.
Filmmaking is a skill. Actually, it's many skills that work together to create a final product - from writing and pre-production to shooting to editing. When you hire a professional (whether it's an individual or a team), you're getting a lot more than an expensive camera. An expensive camera can't save someone who knows nothing about composition. And no equipment on the planet can save someone who has no idea how to tell a story. Again, if you're not ready for a full-fledged professionally made video, consider consultation if you need help, but don't let your brand of camera (or smartphone) stop you from getting started.
4. Length of Video = Length of Shoot / "It's only a 30-second ad - it should take 30 seconds to shoot, and it should be cheap."
This is something I encounter almost weekly. The quickest way for me to respond is, "You know how Super Bowl commercials are (in)famous for costing millions of dollars?"